Beauty YouTuber Patrick Starrr: 'Being an influencer is this religion of being brand agnostic'

Despite being one of beauty’s original YouTubers, Patrick has managed to stay ahead of content on any platform, including TikTok. In this episode, Patrick talks about being beauty brand agnostic and why he is incubating new talent.

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Estee Lauder Companies' John Demsey: 'People buy products, but they join brands'

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E.l.f. Cosmetics CEO Tarang Amin on the strategies that turned the beauty company around